AutoFire is the new way to do dealership websites.
Clean, fast, modern, ever evolving dealership websites. Stay focused on selling cars. AutoFire handles the tech.
Get Found Everywhere
Your dealership appears on Google, Bing, mobile devices, and desktop searches. AutoFire ensures you're discoverable wherever car buyers are looking.
Everything You Need To Compete
2024 Ford F-150
12,500 mi
2023 Toyota Camry
18,200 mi
2024 Chevrolet Silverado
8,500 mi
2023 Honda Accord
15,300 mi
2024 Tesla Model 3
5,200 mi
2024 Ford F-150
12,500 mi
2023 Toyota Camry
18,200 mi
2024 Chevrolet Silverado
8,500 mi
2023 Honda Accord
15,300 mi
2024 Tesla Model 3
5,200 mi
2024 Ford F-150
12,500 mi
2023 Toyota Camry
18,200 mi
2024 Chevrolet Silverado
8,500 mi
2023 Honda Accord
15,300 mi
2024 Tesla Model 3
5,200 mi
2024 Ford F-150
12,500 mi
2023 Toyota Camry
18,200 mi
2024 Chevrolet Silverado
8,500 mi
2023 Honda Accord
15,300 mi
2024 Tesla Model 3
5,200 mi
Showcase Inventory
We automatically display your vehicles as you add them.
2024 Ford F-150
Capture Leads
Built with lead generation in mind from the ground up.
Google Integration
Sync with Google vehicle listings.
Built to Share
OpenGraph markup lets customers easily share inventory.
One Simple Price
Start free. Upgrade only when you grow.
- Up to 10 vehicle listings
- Your subdomain (yourdealership.goautofire.com)
- SEO‑optimized vehicle pages
- Basic website customization
Everything in Free, plus:
- Up to 50 vehicle listings
- FireCompare™ Tool (Up to 10 generations / month)
- Use your own custom domain name
- VIN Decoder
- Priority support
Frequently asked questions
Quick answers to help you decide.
From zero to online in 3 simple steps
No computer science degree required. If you can check email, you can do this.
Sign Up FREE
Create your account in 2 minutes. No credit card, no commitments, no risk.
Add Your Info
Upload your logo, add dealership details, and list your cars. Our simple wizard walks you through it.
Go LIVE!
Your professional website goes live instantly. Start getting found by customers searching for cars.
Built by people who understand small dealers
We know what it's like to compete against franchise dealers with million-dollar marketing budgets. That's why we built AutoFire.
Actually fast
Our test sites achieved 99+ PageSpeed scores* (*actual speed varies based on content and image sizes)
No maintenance
We continuously monitor industry trends and update your site design to stay modern and competitive. Plus, we handle all the technical stuff like optimization, backups, and security. You focus on selling cars, we handle keeping your site evergreen.
Mobile-first
Over 70% of car shoppers use their phone. That's why we build with mobile in mind.
Start free
No setup fees, no contracts. Start free and upgrade only when you're ready to grow.
Stop losing customers to dealers with better websites
Join smart dealership owners who chose to compete online instead of getting left behind.