Light Your Dealership
On 🔥 Fire Without Burning It Down
Professional websites for independent dealerships. No tech skills needed. Get online in 10 minutes with AutoFire's all‑in‑one platform.
Finally, a professional website that doesn't break the bank
Stop losing customers to competitors with better online presence. Get your dealership discovered by motivated car buyers.
Setup in 10 minutes
No waiting weeks for developers. Get online faster than your morning coffee.
No tech skills needed
If you can send an email, you can manage your website. Really that simple.
Start free
Free for up to 10 vehicles. No contracts, no credit card required.
A complete solution for your online presence
Everything you need to succeed online, simplified into one powerful platform
Dealer Portal
Your command center for online success
- All-in-one control center for your dealership website
- Easily manage dealership info and inventory
- User-friendly interface designed for non-technical users
- Free for dealerships with up to 10 vehicles
Inventory Management
Seamless vehicle listings in minutes
- Complete vehicle details: make, model, year, price, mileage, VIN
- Multiple photo uploads with gallery view
- Track status: available, pending, sold
- Dedicated page for each vehicle with specs and details
Website Customization
Your brand, your way, no code required
- Upload your logo and set brand colors
- Custom hero image for homepage banner
- Customizable website description for SEO
- Custom subdomain (yourdealership.goautofire.com)
Optimized for Visibility
Get discovered by motivated car buyers
- Built for Google Vehicle Listings
- Automatic structured data markup on all vehicle pages
- Mobile-friendly design for improved rankings
- Map integration shows your dealership location
Modern Experience
Impress customers across every device
- Mobile-first responsive design works on all devices
- Professional, clean layout builds customer trust
- Social sharing with Open Graph and Twitter cards
- Fast loading speeds for better user experience
Ready to transform your dealership website?
Join successful dealerships already using our platform
Get started — it's freeFrom zero to online in 3 simple steps
No computer science degree required. If you can check email, you can do this.
Sign Up FREE
Create your account in 2 minutes. No credit card, no commitments, no risk.
Add Your Info
Upload your logo, add dealership details, and list your cars. Our simple wizard walks you through it.
Go LIVE!
Your professional website goes live instantly. Start getting found by customers searching for cars.
Built by people who understand small dealers
We know what it's like to compete against franchise dealers with million-dollar marketing budgets. That's why we built AutoFire.
Actually fast
99+ PageSpeed scores keep visitors on your site and help you rank higher on Google.
No maintenance
We handle all updates, backups, and security. You focus on selling cars, we handle the tech.
Mobile-first
Over 70% of car shoppers use their phone. Your site will look perfect on every device.
Start free
No setup fees, no contracts. Start free and upgrade only when you're ready to grow.
Stop losing customers to dealers with better websites
Join smart dealership owners who chose to compete online instead of getting left behind.