Light Your Dealership
On Fire Without Burning It Down
Professional websites for independent dealerships. No tech skills needed. Get online in 10 minutes with AutoFire's all‑in‑one platform.
Finally, a professional website that doesn't break the bank
Launch fast, look credible, and get found by motivated car buyers in your market.
Setup in 10 minutes
No waiting weeks for developers. Launch today with our guided wizard.
- Guided onboarding
- Go live same day
No tech skills needed
Manage your site with a simple, friendly dashboard designed for dealers.
- No code required
- Mobile-ready UI
Start free
Free for up to 10 vehicles. No contracts, no credit card required.
- Cancel anytime
- Upgrade when you grow
A complete solution for your online presence
Everything you need to succeed online, simplified into one powerful platform
Dealer Portal
Your command center for online success
- All-in-one control center for your dealership website
- Easily manage dealership info and inventory
- User-friendly interface designed for non-technical users
- Free for dealerships with up to 10 vehicles
Inventory Management
Seamless vehicle listings in minutes
- Complete vehicle details: make, model, year, price, mileage, VIN
- Multiple photo uploads with gallery view
- Track status: available, pending, sold
- Dedicated page for each vehicle with specs and details
Website Customization
Your brand, your way, no code required
- Upload your logo and set brand colors
- Custom hero image for homepage banner
- Customizable website description for SEO
- Custom subdomain (yourdealership.goautofire.com)
Optimized for Visibility
Get discovered by motivated car buyers
- Built for Google Vehicle Listings
- Automatic structured data markup on all vehicle pages
- Mobile-friendly design for improved rankings
- Map integration shows your dealership location
Modern Experience
Impress customers across every device
- Mobile-first responsive design works on all devices
- Professional, clean layout builds customer trust
- Social sharing with Open Graph and Twitter cards
- Fast loading speeds for better user experience
Start free. Upgrade only when you grow.
- Up to 10 vehicle listings
- Your subdomain (yourdealership.goautofire.com)
- SEO‑optimized vehicle pages
- Basic website customization
Everything in Free, plus:
- Up to 50 vehicle listings
- FireCompare™ Tool (Up to 10 generations / month)
- Use your own custom domain name
- VIN Decoder
- Priority support
Frequently asked questions
Quick answers to help you decide.
From zero to online in 3 simple steps
No computer science degree required. If you can check email, you can do this.
Sign Up FREE
Create your account in 2 minutes. No credit card, no commitments, no risk.
Add Your Info
Upload your logo, add dealership details, and list your cars. Our simple wizard walks you through it.
Go LIVE!
Your professional website goes live instantly. Start getting found by customers searching for cars.
Built by people who understand small dealers
We know what it's like to compete against franchise dealers with million-dollar marketing budgets. That's why we built AutoFire.
Actually fast
Our test sites achieved 99+ PageSpeed scores* (*actual speed varies based on content and image sizes)
No maintenance
We continuously monitor industry trends and update your site design to stay modern and competitive. Plus, we handle all the technical stuff like optimization, backups, and security. You focus on selling cars, we handle keeping your site evergreen.
Mobile-first
Over 70% of car shoppers use their phone. That's why we build with mobile in mind.
Start free
No setup fees, no contracts. Start free and upgrade only when you're ready to grow.
Stop losing customers to dealers with better websites
Join smart dealership owners who chose to compete online instead of getting left behind.