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For independent used-car dealers

Your lot. Online.
Without the agency.

Build your dealership website, list your cars, and send them to CarGurus, Cars.com, and Autotrader. Every lead lands in one place.

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Coffee's on us. A $7 Dunkin' eGift card after your demo. Qualified U.S. dealers. Terms

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30 days of Pro, no credit card.

Rather talk? Call or text (312) 661-5726

Your website and the AutoFire app. See the live example
Start at $0Free for up to 10 cars
From $59.99/moPaid plans. No contract.
Live in 1 business dayNo agency required

HOW IT WORKS

Go live in three steps.

01 · SET UP

Create the site.

Add your store name, logo, phone, hours, and first cars. Or import your current website. Most dealers are live within one business day.

02 · LIST

Add your cars.

Start with a VIN, then add photos and price. Every vehicle gets its own page buyers can find and share.

03 · SELL

Answer the leads.

Website inquiries and test-drive requests land in one place with the vehicle attached, so you know who to call first.

Start freeSee pricing

WHAT YOU GET

Website, inventory, and leads.
One login.

Give your cars a great place to be found, and your team a simpler way to run the day.

smithauto.goautofire.com/inventory
Smith Auto SalesCall Us

Vehicle Inventory

Smith Auto Sales

Showing 8 vehicles
2017 BMW X32017$21,636

BMW X3

Sport · 78,868 mi

2021 Hyundai Elantra2021$16,995

Hyundai Elantra

SEL · 50,821 mi

2003 Honda Accord2003$5,500

Honda Accord

EX-V6 · 150,000 mi

Example dealership · Your branding and inventory make it yours.Explore the live site

YOUR WEBSITE

A first impression worth the visit.

Your branding. Your vehicles. A fast, mobile-friendly website that makes it easy to browse, ask a question, and book a test drive.

Your digital showroom

YOUR INVENTORY

More time on the lot. Less at the keyboard.

Start with a VIN. Add your photos and price. Update a vehicle once and keep its website listing current from the same dashboard.

A simpler inventory workflow

YOUR CUSTOMERS

Turn interest into a conversation.

Keep website inquiries and test-drive requests together, with the vehicle details your team needs for a useful follow-up.

Stay close to every inquiry

ONE INVENTORY. MORE PLACES TO BE FOUND.

Meet buyers
where they’re looking.

Keep your inventory in AutoFire™. Send it to the marketplaces and ad channels your dealership already uses.

GoogleMetaCars.comAutotraderCarGurus
Explore inventory connections

Feeds included on every paid plan. Marketplace accounts, approvals, fees, and ad spend are separate.

MORE WAYS TO SELL

Tools that grow with your lot.

Add these as your lot grows. Some are included on every plan, including Free.

AUTOFIRE INTELLIGENCE · PAID PLANS

Know who to call first.

LotIQ turns yesterday’s inquiries, shopper conversations, and inventory activity into a short briefing at the top of your dashboard. It also shows what shoppers asked for that your lot doesn’t have.

Explore AutoFire Intelligence

Illustrative preview with sample data.

SMITH AUTO SALESDemo dealership
DashboardYesterday · Sample data
LotIQ AI Assistant — friendly tire mascot giving a thumbs up

AutoFire Intelligence · LotIQ

Updated this morning

Your daily briefing

Good morning. Two new inquiries came in yesterday, and three shoppers asked about vehicles overnight. SUVs under $30,000 drew the most interest. Your BMW X3 is a match worth following up on.

2 new inquiries3 shopper conversations1 vehicle needs attention
Follow up while interest is fresh.

Two buyers are waiting to hear from your team.

Give aging inventory a second look.

Review the photos and price on your longest-held vehicle.

Illustrative preview. All names, counts, and insights shown here are fixed sample data.

PRICING

Start free.
Grow on your terms.

Every plan starts with 30 days of Pro. No card. Nothing bills automatically.
Then pick the plan that fits how many cars you list.

The essentials

Free

$0/month

A basic dealership website, mobile app, VIN decoding, and lead management.

No card required

  • 10 active vehicles
  • Unlimited sold and unlisted records

For smaller lots

Starter

$59.99/month

Your own domain, marketplace feeds, an AI website assistant, a daily lead briefing, and the mobile app.

No card required

  • 25 active vehicles
  • Standard support

Room to grow

Pro

$99.99/month

Your own domain, marketplace feeds, an AI website assistant, a daily lead briefing, and the mobile app.

No card required

  • 75 active vehicles
  • Standard support

For larger lots

Growth

$199/month

Your own domain, marketplace feeds, an AI website assistant, a daily lead briefing, and the mobile app.

No card required

  • 200 active vehicles
  • Priority support
Compare all plan details Compare dealer website providers and pricing

FAQ

Questions dealers ask before signing up.

Switching, your DMS, contracts, approval, and support.

Book a 15-min demo
I already have a website. Can you move it?

Yes. Paste your current website address in AutoFire and it imports your vehicles, photos, and branding (up to 100 vehicles at a time). Your current provider keeps running until you point your domain at AutoFire, so there is no gap.

Does it work with my DMS?

You keep your DMS. AutoFire imports Frazer exports directly and maps any inventory CSV your DMS can export, so you do not retype cars.

Am I locked into a contract?

No. There are no long-term contracts and you can cancel anytime. Your 30-day Pro trial needs no card and never bills automatically.

How long until my site is live?

Your site is built as you set it up. Every new dealership is reviewed before it goes public, and most are approved within 4 business hours (Monday to Friday, 9am to 5pm Eastern). We email you when it is done.

Is AutoFire really free?

Yes. Your 30-day Pro trial starts when your dealership is approved. No credit card required. Afterward, the Free plan stays free for up to 10 active vehicles unless you choose a paid plan.

How much are the paid plans?

Every paid plan includes the same core features: custom domain, mobile app, lead management, scheduling, marketplace feeds, AI inventory chat, and the daily lead briefing. Plans differ by how many cars you list: Starter $59.99/mo (25 active vehicles), Pro $99.99/mo (75 active vehicles), Growth $199/mo (200 active vehicles), Ultra (custom terms).

Do you take credit applications?

Add your financing link (your lender portal or credit application provider) and it appears across your website. AutoFire does not collect Social Security numbers itself.

Can I use my own domain?

Yes. Custom domains are supported on every paid plan with DNS verification.

Can buyers find my vehicles on Google?

AutoFire creates individual, search-friendly vehicle pages. Google retired its free Vehicle Listings feature. Paid Google Vehicle Ads require separate setup, Google approval, and an advertising budget. AutoFire does not manage ad campaigns.

Do I keep ownership of my content?

Yes. Your dealership information and inventory content remain yours.

Who do I talk to when I need help?

The AutoFire team, not a call center. Call or text (312) 661-5726, Monday through Friday, 9am to 5pm Eastern, or use the chat on this site anytime.

Red Ferrari sports car parked in a white showroom

NO AGENCY. NO CONTRACT.

Get your lot online
this week.

Free for up to 10 cars, or try every Pro tool for 30 days.

Start free30 days of Pro, free. No credit card required.

FROM THE BLOG

The Used Car Dealership Blog

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