Create the site.
Add your store name, logo, phone, hours, and first cars. Your AutoFire site can go live the same day.
Built for independent dealers
Grow your dealership.
Your website, inventory, and customer conversations. Connected.
More time for your customers. More room to grow.
Build my site
- One platform
- Website, inventory & leads
- Built for your lot
- Independent by design
- 14 days free
- No credit card required
One platformWebsite, inventory & leads
Built for your lotIndependent by design
14 days freeNo credit card required
The loop
Go live in three steps.
List the cars.
Every vehicle gets photos, price, mileage, VIN, notes, and a clean page buyers can share.
Capture the lead.
Give buyers a clear call, contact, and test-drive path. Add Pro tools when the site is earning attention.
YOUR DEALERSHIP. ALL TOGETHER.
A better home
for your business.
Your website should work as hard as you do.
Give your cars a great place to be found—and your team a simpler way to run the day.
smithauto.goautofire.com/inventory
Smith Auto SalesCall Us
Vehicle Inventory
Smith Auto Sales
2017$21,636BMW X3
Sport · 78,868 mi
2021$16,995Hyundai Elantra
SEL · 50,821 mi
2003$5,500Honda Accord
EX-V6 · 150,000 mi
Example dealership · Your branding and inventory make it yours.Explore the live site
YOUR WEBSITE
A first impression worth the visit.
Your branding. Your vehicles. A fast, mobile-friendly website that makes it easy to browse, ask a question, and book a test drive.
Your digital showroomYOUR INVENTORY
More time on the lot. Less at the keyboard.
Start with a VIN. Add your photos and price. Update a vehicle once and keep its website listing current from the same dashboard.
A simpler inventory workflowYOUR CUSTOMERS
Turn interest into a conversation.
Keep website inquiries and test-drive requests together, with the vehicle details your team needs for a useful follow-up.
Stay close to every inquiryBUILT FOR THE WORK YOU ACTUALLY DO
Less busywork.
More business.
From your next vehicle listing to your next customer. Explore the tools that keep your dealership moving.
BUILT AROUND THE NEXT HANDSHAKE.A FRESH START FOR INDEPENDENT DEALERS
Your business.
Your move.
You didn’t open a dealership to chase a web agency. Or wait weeks for a website that still needs someone else to update it.
AutoFire puts the everyday work in your hands. Build your site, manage your vehicles, and connect with shoppers in one place.
- No agency required.
- No drawn-out onboarding project.
- No long-term contract.
MEET AUTOFIRE INTELLIGENCE
Your lot has a story.
Start the day knowing it.
Your daily briefing. Your shoppers’ interests. Your next opportunity.
LotIQ brings it all into focus when you open AutoFire.
YOUR DAILY BRIEFING
Log in. Get the picture.
Make your first stop a useful one. LotIQ brings yesterday’s inquiries, shopper conversations, and inventory activity into a daily briefing at the top of your dashboard.
Start the day with a clear next step.SMITH AUTO SALESDemo dealership
DashboardYesterday · Sample data
AutoFire Intelligence · LotIQ
Updated this morningYour daily briefing
Good morning. Two new inquiries came in yesterday, and three shoppers asked about vehicles overnight. SUVs under $30,000 drew the most interest. Your BMW X3 is a match worth following up on.
2 new inquiries3 shopper conversations1 vehicle needs attention
Follow up while interest is fresh.
Two buyers are waiting to hear from your team.
Give aging inventory a second look.
Review the photos and price on your longest-held vehicle.
Illustrative preview. All names, counts, and insights shown here are fixed sample data.
AUTOFIRE DEMAND INTELLIGENCE
Know what buyers are asking for.
See the body styles, price ranges, and vehicle requests coming through conversations on your website. Find the patterns without reading every conversation yourself.
Understand the demand behind the questions.SMITH AUTO SALESDemo dealership
InsightsLast 30 days · Sample data
AutoFire Intelligence · LotIQ
Updated this morningWhat shoppers want
SUVs under $30,000 were the most requested vehicles in this sample period. Pickup trucks were next. Several shoppers asked for third-row seating, but your current inventory has no match.
24 conversations reviewedSUVs lead demandBudget: under $30k
Most requestedConversations mentioning each theme
SUVs under $30,00012
Pickup trucks7
Sedans under $20,0005
Illustrative preview. All names, counts, and insights shown here are fixed sample data.
YOUR NEXT INVENTORY DECISION
Buy with your buyers in mind.
Spot requests your current lot isn’t meeting. Use those signals alongside your market knowledge to decide which vehicles deserve a closer look at your next auction.
Let shopper interest help inform what comes next.SMITH AUTO SALESDemo dealership
InsightsLast 30 days · Sample data
AutoFire Intelligence · LotIQ
Updated this morningOpportunities for your next buy
Three shoppers asked about third-row SUVs. Two asked for pickups under $25,000. Neither request has a match on your lot right now—two useful signals to take into your next inventory review.
3 third-row SUV requests2 budget pickup requestsNo current matches
Unmet demand
Third-row SUVsUnder $30,000
3 shoppersNo match on your lot
Pickup trucksUnder $25,000
2 shoppersNo match on your lot
A starting point for your research—not a purchase recommendation.
Illustrative preview. All names, counts, and insights shown here are fixed sample data.
SMITH AUTO SALESDemo dealership
DashboardYesterday · Sample data
AutoFire Intelligence · LotIQ
Updated this morningYour daily briefing
Good morning. Two new inquiries came in yesterday, and three shoppers asked about vehicles overnight. SUVs under $30,000 drew the most interest. Your BMW X3 is a match worth following up on.
2 new inquiries3 shopper conversations1 vehicle needs attention
Follow up while interest is fresh.
Two buyers are waiting to hear from your team.
Give aging inventory a second look.
Review the photos and price on your longest-held vehicle.
Illustrative preview. All names, counts, and insights shown here are fixed sample data.
Scroll to explore your next insight
KEEP THE CONVERSATION GOING
The lot closes.
Interest doesn’t.
Help shoppers find a vehicle, get answers, and leave their details—even after your team heads home.
Your website assistant works with your actual inventory, so the conversation starts with the cars you have.
Meet your website assistantONE INVENTORY. MORE PLACES TO BE FOUND.
Meet buyers
where they’re looking.
Keep your inventory in AutoFire. Connect feeds to the marketplaces and advertising channels your dealership uses.
Google
Explore inventory connections Feeds included with Pro. Marketplace accounts, approvals, fees, and ad spend are separate.
TAKE A CLOSER LOOK
See your next
workday, simplified.
From the site shoppers see to the dashboard you use. A quick look at how it all comes together.
Explore AutoFireA SMALLER BILL. A BIGGER NEXT CHAPTER.
Start free.
Grow on your terms.
Try Pro for 14 days. No card. No automatic charge.
Choose what fits your lot when you’re ready.
A PLACE TO START
Free Kickstart
$0/ month
A professional online home for a smaller lot.
Get started free- Up to 10 vehicle listings
- Your own AutoFire subdomain
- Mobile-friendly dealership website
- Your logo, colors, and inventory
- Search-ready vehicle pages
MORE ROOM TO RUN YOUR BUSINESS
AutoFire Pro
$99.99/ month
Your own domain. More inventory. Everything connected.
Try Pro free- Up to 50 vehicle listings
- Connect your own custom domain
- Inventory feeds for supported marketplaces
- Lead management and test-drive requests
- AutoFire Intelligence daily insights
- Inventory-aware website assistant
- FireCompare vehicle comparisons
CUSTOM SOLUTIONS FOR YOUR STORES
AutoFire Ultra
Talk to us
Best for multi-rooftop or custom feed workflows.
Contact us- Multiple stores
- Custom onboarding
- Partner feed workflows
- Bulk inventory review
- Concierge support
FAQ
Questions dealers ask before signing up.
Plans, setup, inventory, domains, and support.
Book a walkthroughIs AutoFire really free?
Yes. Your 14-day Pro trial starts automatically when you sign up. No credit card required. Afterward, Free Kickstart stays free forever for up to 10 vehicles unless you subscribe.
What do I get on the Free plan?
Up to 10 vehicle listings, your own subdomain (yourdealership.goautofire.com), SEO-ready vehicle pages, lead capture, and basic website customization.
What’s included on the Pro plan?
Up to 50 vehicle listings, custom domain support, feed-ready inventory pages, FireCompare comparisons, CARFAX support, and priority support.
Can I use my own domain?
Yes. Custom domains are supported on paid plans with DNS verification.
How quickly can we go live?
Your subdomain is provisioned during signup. Most dealers can get a branded site and first vehicle pages live the same day.
Do I need technical skills?
No. AutoFire is designed for non-technical operators with simple, guided setup. You bring dealership details and inventory; the platform handles the page and lead-capture structure.
Is AutoFire a drag-and-drop “build any layout” site?
No, and that is intentional. You get a professional, conversion-minded dealer experience with your logo, colors, and inventory. We run one modern platform for all customers, so improvements roll out to everyone.
Does this help with Google Vehicle Listings?
Yes. Vehicle pages are structured and mobile-friendly to support visibility on Google Vehicle Listings, and Pro feed workflows can help when your dealership is ready for distribution.
Can I cancel anytime?
Yes. Your card-free 14-day Pro trial does not bill automatically. If you later subscribe, there are no long-term contracts and you can cancel anytime.
Do I keep ownership of my content?
Yes. Your dealership information and inventory content remain yours.
Is support available?
Yes. We provide support to help you get set up and stay successful.
INDEPENDENT DEALERS. BIG POSSIBILITIES.
Your next chapter.
Make it yours.
A better website. A simpler day. A business that’s yours to build.
Build my site14 days of Pro, free. No credit card required.For developers and partners
Build with AutoFire dealership data.
Use the public OpenAPI specification, dealership-scoped read-only MCP server, and authentication guide.