™Build your site.
Add your name, logo, phone, hours, and first cars. Already have a site? Bring it over. Most dealers are live in 1 business day.
For independent used-car dealers
A dealer website that sells your cars. Free to start.
Build your site. List your cars. Send them to CarGurus, Cars.com, and Autotrader. Leads from your site land in one spot.
Coffee's on us. Get a $7 Dunkin' e-gift card after your demo. For U.S. dealers who qualify. Terms
Rather talk? Call or text (312) 661-5726
Start at $0Free for up to 10 cars
From $59.99/moPaid plans. No contract.
Live in 1 business dayNo agency needed
HOW IT WORKS
Get online in 3 easy steps.
Add your cars.
Type in the VIN. Add photos and a price. Each car gets its own page that buyers can find and share.
Call your leads.
Questions and test drive requests land in one spot. You see which car they want, so you know who to call first.
WHAT YOU GET
Your website, cars, and leads.
All in one place.
Get more leads. Sell more cars. Spend less time typing.
smithauto.goautofire.com/inventory
Smith Auto SalesCall Us
Vehicle Inventory
Smith Auto Sales
2017$21,636BMW X3
Sport · 78,868 mi
2021$16,995Hyundai Elantra
SEL · 50,821 mi
2003$5,500Honda Accord
EX-V6 · 150,000 mi
Example dealer · Your logo and your cars make it yours.See the live site
YOUR WEBSITE
A website that looks sharp.
Your logo. Your cars. A fast site that works great on phones. Buyers can look around, ask a question, and book a test drive.
See the websiteYOUR CARS
More time on the lot. Less time typing.
Type in the VIN. Add photos and a price. Change a car once and your website stays up to date.
See how to add carsYOUR CUSTOMERS
Know who wants what.
Questions and test drive requests stay together. You see which car each buyer wants, so calling back is easy.
See how leads workLIST ONCE. SHOW UP IN MORE PLACES.
Put your cars
where buyers look.
Keep your cars in AutoFire™. Send them to the car sites and ads you already use.
Google
See where your cars can go Included on every paid plan. You need your own account on each site. Their approval, fees, and ad costs are separate.
EXTRA TOOLS
More ways to sell cars.
Use these as your lot grows. Some come with every plan, even Free.
DAILY REPORT · PAID PLANS
Know who to call first.
LotIQ sums up yesterday’s leads, chats, and car activity in a short report on your dashboard. It also shows what buyers asked for that you don’t have.
See the daily reportExample only, with sample data.
SMITH AUTO SALESDemo dealership
DashboardYesterday · Sample data
AutoFire Intelligence · LotIQ
Updated this morningYour daily briefing
Good morning. Two new inquiries came in yesterday, and three shoppers asked about vehicles overnight. SUVs under $30,000 drew the most interest. Your BMW X3 is a match worth following up on.
2 new inquiries3 shopper conversations1 vehicle needs attention
Follow up while interest is fresh.
Two buyers are waiting to hear from your team.
Give aging inventory a second look.
Review the photos and price on your longest-held vehicle.
Example only. All names and numbers here are made up.
PRICING
Start free.
Pay when you’re ready.
Every plan starts with 30 days of Pro. No card needed. You won’t be billed unless you pick a paid plan.
Then pick the plan that fits how many cars you list.
The essentials
Free
$0/month
A basic website, the iPhone app, VIN lookup, and one spot for your leads.
No card required
- 10 cars for sale
- No limit on sold or unlisted cars
For smaller lots
Starter
$59.99/month
Your own domain, inventory feeds, AI website chat, a daily lead report, and the iPhone app.
No card required
- 25 cars for sale
- Standard support
Room to grow
Pro
$99.99/month
Your own domain, inventory feeds, AI website chat, a daily lead report, and the iPhone app.
No card required
- 75 cars for sale
- Standard support
For larger lots
Growth
$199/month
Your own domain, inventory feeds, AI website chat, a daily lead report, and the iPhone app.
No card required
- 200 cars for sale
- Priority support
I already have a website. Can you move it?
Yes. Paste your website address into AutoFire. It brings over your cars, photos, and branding (up to 100 cars at a time). Your old site stays up until you point your domain at AutoFire, so there is no gap.
Does it work with my DMS?
You keep your DMS. AutoFire can bring in Frazer exports. It can also read any inventory CSV file your DMS can export. You do not have to retype your cars.
Am I locked into a contract?
No. There are no long contracts. You can cancel anytime. Your 30-day Pro trial needs no card and never bills you on its own.
How long until my site is live?
Your site is built as you set it up. We check every new dealer before the site goes public. Most are approved within 4 business hours (Monday to Friday, 9am to 5pm Eastern). We email you when it is done.
Is AutoFire really free?
Yes. Your 30-day Pro trial starts when we approve your dealership. No credit card needed. After that, the Free plan stays free for up to 10 cars for sale unless you pick a paid plan.
How much are the paid plans?
Every paid plan has the same main features: your own domain, the iPhone app, leads, scheduling, inventory feeds, AI website chat, and a daily lead report. Plans differ by how many cars you list: Starter $59.99/mo (25 cars), Pro $99.99/mo (75 cars), Growth $199/mo (200 cars), Ultra (custom terms).
Do you take credit applications?
Add your finance link (your lender or credit app company) and it shows up across your website. AutoFire does not collect Social Security numbers itself.
Can I use my own domain?
Yes. You can use your own domain on every paid plan. You will need to confirm it in your DNS settings.
Can buyers find my vehicles on Google?
AutoFire gives each car its own page that Google can find. Google ended its free Vehicle Listings. Paid Google Vehicle Ads need separate setup, Google’s approval, and an ad budget. AutoFire does not run ad campaigns.
Do I keep ownership of my content?
Yes. Your dealer info and car listings stay yours.
Who do I talk to when I need help?
Our team, not a call center. Call or text (312) 661-5726, Monday to Friday, 9am to 5pm Eastern. Or use the chat on this site anytime.
NO AGENCY. NO CONTRACT.
Get your lot online
this week.
Free for up to 10 cars. Or try every Pro tool for 30 days.
Start free30 days of Pro, free. No credit card needed.FROM THE BLOG
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