Create the site.
Add your store name, logo, phone, hours, and first cars. Most dealers go live the same day.
For independent used-car dealers
Your lot. Online.
Without the agency.
Build your dealership website, list your cars, and send them to CarGurus, Cars.com, and Autotrader. Every lead lands in one place.
30 days of Pro, no credit card. Coffee's on us after your demo: a $7 Dunkin' eGift card for qualified U.S. dealers. Terms.
Questions? Call or text (312) 661-5726
- Start at $0
- Free for up to 10 cars
- From $59.99/mo
- Paid plans. No contract.
- Live same day
- No agency required
Start at $0Free for up to 10 cars
From $59.99/moPaid plans. No contract.
Live same dayNo agency required
HOW IT WORKS
Go live in three steps.
Add your cars.
Start with a VIN, then add photos and price. Every vehicle gets its own page buyers can find and share.
Answer the leads.
Website inquiries and test-drive requests land in one place with the vehicle attached, so you know who to call first.
WHAT YOU GET
Website, inventory, and leads.
One login.
Give your cars a great place to be found, and your team a simpler way to run the day.
smithauto.goautofire.com/inventory
Smith Auto SalesCall Us
Vehicle Inventory
Smith Auto Sales
2017$21,636BMW X3
Sport · 78,868 mi
2021$16,995Hyundai Elantra
SEL · 50,821 mi
2003$5,500Honda Accord
EX-V6 · 150,000 mi
Example dealership · Your branding and inventory make it yours.Explore the live site
YOUR WEBSITE
A first impression worth the visit.
Your branding. Your vehicles. A fast, mobile-friendly website that makes it easy to browse, ask a question, and book a test drive.
Your digital showroomYOUR INVENTORY
More time on the lot. Less at the keyboard.
Start with a VIN. Add your photos and price. Update a vehicle once and keep its website listing current from the same dashboard.
A simpler inventory workflowYOUR CUSTOMERS
Turn interest into a conversation.
Keep website inquiries and test-drive requests together, with the vehicle details your team needs for a useful follow-up.
Stay close to every inquiryONE INVENTORY. MORE PLACES TO BE FOUND.
Meet buyers
where they’re looking.
Keep your inventory in AutoFire. Send it to the marketplaces and ad channels your dealership already uses.
Google
Explore inventory connections Feeds included on every paid plan. Marketplace accounts, approvals, fees, and ad spend are separate.
PRICING
Start free.
Grow on your terms.
Your 30-day Pro trial starts after dealership approval. No card. No automatic charge.
Choose what fits your lot when you’re ready.
The essentials
Free
$0/month
A basic dealership website, mobile app, VIN decoding, and lead management.
No card required
- 10 active vehicles
- 10 Fuel once
- Unlimited sold and unlisted records
30-day Pro trial begins on approval. No automatic paid conversion.
For smaller lots
Starter
$59.99/month
All core features: custom domain, mobile app, lead management, scheduling, feeds, AI inventory chat, LotIQ, and FireCompare.
No card required
- 25 active vehicles
- 100 Fuel per month
- 5 FireCompare generations per month
- Standard support
30-day Pro trial begins on approval. No automatic paid conversion.
Room to grow
Pro
$99.99/month
All core features: custom domain, mobile app, lead management, scheduling, feeds, AI inventory chat, LotIQ, and FireCompare.
No card required
- 75 active vehicles
- 300 Fuel per month
- 15 FireCompare generations per month
- Standard support
30-day Pro trial begins on approval. No automatic paid conversion.
For larger lots
Growth
$199/month
All core features: custom domain, mobile app, lead management, scheduling, feeds, AI inventory chat, LotIQ, and FireCompare.
No card required
- 200 active vehicles
- 800 Fuel per month
- 40 FireCompare generations per month
- Priority support
30-day Pro trial begins on approval. No automatic paid conversion.
Tailored capacity
Ultra
Custom
Capacity, included AI, and support defined in your agreement.
- Contract-defined active inventory
- Contract-defined Fuel and comparisons
- Support by agreement
FAQ
Questions dealers ask before signing up.
Plans, setup, inventory, domains, and support.
Book a 15-min demoIs AutoFire really free?
Yes. Your 30-day Pro trial starts when your dealership is approved. No credit card required. Afterward, the Free plan stays free for up to 10 active vehicles unless you choose a paid plan.
What do I get on the Free plan?
Up to 10 active vehicles, your own subdomain (yourdealership.goautofire.com), SEO-ready vehicle pages, the mobile app, VIN decoding, and lead management.
How much are the paid plans?
Every paid plan includes the same core features: custom domain, mobile app, lead management, scheduling, marketplace feeds, AI inventory chat, LotIQ, and FireCompare. Plans differ by capacity: Starter $59.99/mo (25 active vehicles), Pro $99.99/mo (75 active vehicles), Growth $199/mo (200 active vehicles), Ultra (custom terms).
Can I use my own domain?
Yes. Custom domains are supported on every paid plan with DNS verification.
How quickly can we go live?
Your subdomain is provisioned during signup. Most dealers can get a branded site and first vehicle pages live the same day.
Do I need technical skills?
No. AutoFire is designed for non-technical operators with simple, guided setup. You bring dealership details and inventory; the platform handles the page and lead-capture structure.
Is AutoFire a drag-and-drop “build any layout” site?
No, and that is intentional. You get a professional, conversion-minded dealer experience with your logo, colors, and inventory. We run one modern platform for all customers, so improvements roll out to everyone.
Can buyers find my vehicles on Google?
AutoFire creates individual, search-friendly vehicle pages. Google retired its free Vehicle Listings feature. Paid Google Vehicle Ads require separate setup, Google approval, and an advertising budget. AutoFire does not manage ad campaigns.
Can I cancel anytime?
Yes. Your card-free 30-day Pro trial does not bill automatically. If you later subscribe, there are no long-term contracts and you can cancel anytime.
Do I keep ownership of my content?
Yes. Your dealership information and inventory content remain yours.
Is support available?
Yes. We provide support to help you get set up and stay successful.
MORE WAYS TO SELL
Tools that grow with your lot.
Add these as your lot grows. Some are included on every plan, including Free.
AUTOFIRE INTELLIGENCE · PAID PLANS
Know who to call first.
LotIQ turns yesterday’s inquiries, shopper conversations, and inventory activity into a short briefing at the top of your dashboard. It also shows what shoppers asked for that your lot doesn’t have.
Explore AutoFire IntelligenceIllustrative preview with sample data.
SMITH AUTO SALESDemo dealership
DashboardYesterday · Sample data
AutoFire Intelligence · LotIQ
Updated this morningYour daily briefing
Good morning. Two new inquiries came in yesterday, and three shoppers asked about vehicles overnight. SUVs under $30,000 drew the most interest. Your BMW X3 is a match worth following up on.
2 new inquiries3 shopper conversations1 vehicle needs attention
Follow up while interest is fresh.
Two buyers are waiting to hear from your team.
Give aging inventory a second look.
Review the photos and price on your longest-held vehicle.
Illustrative preview. All names, counts, and insights shown here are fixed sample data.
NO AGENCY. NO CONTRACT.
Get your lot online
this week.
Free for up to 10 cars, or try every Pro tool for 30 days.
Start free30 days of Pro, free. No credit card required.