Terms of Service

Last Updated: October 12, 2026

1. Overview

AutoFire, a product offering of Intuico Digital, is a software-as-a-service (SaaS) platform that allows independent car dealerships to create and manage professional dealership websites, vehicle listings, and lead forms — without needing technical expertise.

2. Dealership Websites

AutoFire provides dealerships with branded websites accessible via custom subdomains (e.g., dealership-name.goautofire.com). Regarding these websites:

Website subdomains, once created, cannot be changed
AutoFire provides the platform and technology, while dealerships provide the content
Dealerships are responsible for all content they upload or provide for their website
End users interacting with these websites should be aware that they are ultimately interacting with the dealership, with AutoFire serving as the technology provider

Notice to General Public: If you are visiting a dealership website hosted on our platform, please be aware that:

AutoFire is solely a technology provider and is not involved in the sale of vehicles
We do not verify, authenticate or guarantee any content provided by dealerships
All transactions and communications are solely between you and the dealership
We make no representations about the quality, safety, legality, or availability of any vehicle or service
AutoFire is not a party to any transaction or agreement between you and a dealership
Some dealership websites include an AI assistant. Its answers are generated automatically from the dealership's information, may be incomplete or wrong, and are not an offer or commitment by AutoFire. Confirm details directly with the dealership.

3. Eligibility

To use AutoFire, you must:

Be at least 18 years old or the legal age of majority in your jurisdiction
Use the Services on behalf of a legally registered dealership or business
Be authorized to agree to these Terms on behalf of your business
Maintain the dealer licenses required for your activities and provide accurate licensing details when requested

Our services are not intended for use by individuals under 18 years of age. If we learn that we have collected personal information from someone under 18, we will delete that information promptly.

4. Account Registration

When you create an account with AutoFire, you agree to:

Provide accurate, current, and complete information
Keep your login credentials secure
Be fully responsible for activity under your account

We reserve the right to suspend or terminate accounts that violate these Terms or present security risks.

5. Service Access

New dealerships may complete setup while under review. Public websites and outbound publishing require approval. Approval is an account-access decision and does not guarantee ongoing legal compliance or the accuracy of vehicle listings. AutoFire offers free and paid plans. Access to paid features requires an active, valid subscription. Plan features, limits, and pricing are described on our Pricing page and may change from time to time. We reserve the right to modify or terminate service access in accordance with these Terms.

6. User Responsibilities

As a user of AutoFire, you agree:

To use the Services only for lawful purposes
To ensure that your content (including vehicle listings, images, and descriptions) complies with applicable laws and advertising standards
Not to upload any illegal, fraudulent, defamatory, or harmful material
Not to interfere with the integrity or performance of the Services
To take full responsibility for the accuracy and truthfulness of all content you upload
To comply with all applicable laws regarding vehicle sales, advertising, and consumer protection
To maintain appropriate business licenses and permits required for your dealership operations

AutoFire is not responsible for a dealership's business success, sales performance, customer service quality, or compliance with applicable laws and regulations. The platform is a tool that dealerships may use, but the dealership remains solely responsible for its business operations and outcomes.

7. Intellectual Property

AutoFire retains all rights, title, and interest in and to the platform, including all software, code, design, and trademarks.

You retain ownership of all dealership content you upload (e.g., vehicle listings, photos, logos).

By uploading content to dealership websites, you:

Warrant that you have the legal right to use and display such content
Grant AutoFire a worldwide, non-exclusive license to host, display, and use that content solely for the purpose of operating and promoting your dealership website
Accept full responsibility for ensuring the accuracy and legality of all uploaded content
Acknowledge that AutoFire is not obligated to review or monitor content for legality or appropriateness

8. Payment and Billing

AutoFire offers paid subscription plans that are billed through a third-party payment provider (currently Stripe). By starting a subscription, you authorize us (and our provider) to charge you the recurring subscription fees and applicable taxes until you cancel.

AutoFire may provide integrations and feed exports for third-party listing and advertising platforms (including Google, Facebook, Cars.com, AutoTrader, and CarGurus). Any fees required by those platforms are billed directly by the platform provider and are separate from AutoFire subscription fees.

Billing intervals: Subscriptions renew at the fixed monthly price you select until canceled. Ultra pricing and allowances are defined by your agreement. We do not charge automatic usage overages, sell extra Fuel credits, automatically upgrade your plan, or bill you per chat.
Free plan and trials: New dealerships receive a card-free 30-day Pro trial starting when their dealership is approved. The trial does not begin paid billing automatically. You must affirmatively subscribe to keep Pro beyond the trial; if you subscribe early, paid billing starts immediately. Otherwise, eligible dealerships continue on the Free Kickstart plan.
Cancellation: You can cancel at any time from your account. Cancellation takes effect at the end of the current billing period. Unless required by law, we do not provide partial refunds for unused time.
Refunds: Except where required by law, all fees are non‑refundable. We may consider refund requests on a case‑by‑case basis at our sole discretion.
Taxes: Prices shown may exclude taxes. Any applicable taxes will be added at checkout and are your responsibility.
Third-party platform fees: Listing, marketplace, ad spend, and related fees charged by third-party platforms are your sole responsibility and are not included in AutoFire plan pricing. We disclose applicable separate provider fees before you enable the relevant integration.
Failed payments: If a payment fails, we may retry the charge and may suspend or downgrade service until payment is resolved.
Upgrades/downgrades: You must explicitly choose a plan change. Upgrades show any prorated amount before you confirm and take effect as disclosed on that confirmation. Downgrades and cancellations take effect at renewal.
Price changes: We may change pricing for future billing periods. For existing subscriptions, we will provide advance notice of any price changes and the opportunity to cancel before they take effect.
Chargebacks/disputes: Filing a chargeback or payment dispute may result in immediate suspension or termination of your account and services.

Our current payment provider is Stripe, and you agree to abide by their applicable terms and policies when completing a purchase.

Included usage and reset dates

All paid plans include the same core features, with different inventory and AI allowances. Available and pending vehicles count toward active capacity; sold and unlisted vehicles do not. Fuel is shared across descriptions, chat replies, FireCompare, LotIQ, drafts, and background generation. FireCompare also has a separate generation allowance. Paid Fuel and FireCompare reset with subscription periods; trials receive one allowance for the trial, and Free receives one lifetime Fuel grant. MCP calls reset on UTC calendar months. Your account shows limits, remaining usage, and the relevant reset dates.

We warn you at 80% Fuel usage. When Fuel is exhausted, new AI work pauses until the next applicable allowance. An already-started chat may receive up to five additional replies within 30 minutes, subject to internal provider-cost and abuse safeguards. These safeguards can temporarily suspend AI activity before the displayed Fuel is exhausted. Browsing, contact forms, and eligible scheduling remain available. AI activity, replies, and generations do not guarantee inquiries, leads, appointments, or sales.

Inventory courtesy windows and transitions

You may publish up to five vehicles above your plan capacity for one 168-hour courtesy window per billing cycle, starting with the first extra active vehicle. Free uses UTC calendar months. Adding, removing, or relisting vehicles and crossing a renewal date do not extend an open deadline. Publishing beyond this buffer is blocked, but you may save unlisted inventory. We display the deadline and affected vehicles, send an initial notice, and send a reminder 48 hours before expiry. You can choose which vehicles to unlist beforehand.

At expiry, we recheck your plan and active inventory and unlist only the remaining excess, newest published first, with vehicle ID breaking publication-time ties. A trial expiry or downgrade gives existing over-capacity inventory a separate seven-day transition, even when more than five vehicles exceed the new limit. This replaces an overlapping courtesy window. While above the new capacity, publishing that increases active inventory is blocked. Already-over-limit dealerships receive a fresh seven-day transition after notification when these rules launch.

Unlisting retains vehicle records, photos, and leads and removes the vehicle from AutoFire public inventory, search, chat inventory, sitemaps, and feeds. It never marks the vehicle sold or deletes its data. Changes may take time to synchronize to outside platforms, including Facebook. Unlisting does not revoke previously shared public photo URLs or delete third-party copies. Restoring capacity allows you to choose vehicles to republish; previously unlisted vehicles are not republished automatically.

9. Termination

You may cancel your account at any time. Upon termination:

Your access to the Services will end
Your dealership website and content may be deleted
We are not liable for any loss of data post-termination

AutoFire reserves the right to suspend or terminate access for any reason, including violation of these Terms or legal concerns.

10. Data Handling & Privacy

Our Privacy Policy governs how we collect and use personal information. By using AutoFire, you consent to our data practices as outlined in our Privacy Policy.

We use trusted third‑party hosting, storage, authentication, analytics, and payment service providers to operate our platform and deliver dealership websites. These providers act as processors and may process personal information on our behalf. We may change service providers at our discretion.

Data may be processed and stored in the United States or other jurisdictions.

11. MCP, API, and Connected AI Apps

AutoFire provides a Model Context Protocol ("MCP") server and a public API. The MCP server lets authorized dealership team members connect AI apps and automation tools, such as Claude, ChatGPT, Codex, Grok, and Claude Code, to read approved dealership data, either by signing in with AutoFire or with an API key. Access is limited to one dealership and the permissions selected for each connection or key, and every MCP tool is read-only.

Any accepted team member may connect an AI app or create a key. The dealership is responsible for its team members' connections, and owners and administrators can view and disconnect them in the dashboard.
API keys are secrets. You must store them securely, never publish them, and revoke them promptly if they may have been exposed.
You are responsible for selecting appropriate permissions, expiration periods, connected apps, prompts, automations, and downstream uses of data.
Lead contact details are available only through a separately selected permission and must be handled in accordance with applicable privacy, communications, and consumer-protection laws.
Each plan includes a monthly allowance of MCP tool calls, shared by all of a dealership's connections and keys and shown in Dashboard → MCP & API. Calls over the allowance are refused until it resets. AutoFire may also enforce expiration, rate limits, audit logging, revocation, and other safeguards, and may suspend connections or keys that create security, operational, or legal risk.
AI apps are operated by third parties, including Anthropic, OpenAI, and xAI, not by AutoFire. Data returned through MCP is processed by the app's provider under its own terms and privacy policy, and AutoFire does not control that provider's retention, model-training, or security practices. AutoFire's listing in a third party's app directory or marketplace is not an endorsement by that third party, and a third party may change or end its support at any time.
The public API, including VIN decoding, is provided for reasonable integration use, is subject to rate limits, and may change or be discontinued.
You may not use MCP or API access to probe other dealerships, bypass access controls, scrape the service, run unauthorized bulk exports, resell access, or create unlawful automated decisions or communications.

12. AI Features

AutoFire includes features that use AI models, including the website assistant on dealership websites and LotIQ briefings, follow-up drafts, review-response drafts, and vehicle descriptions. These features send the information needed for each request to third-party AI providers as described in our Privacy Policy.

AI output can be inaccurate or incomplete. You are responsible for reviewing drafts, descriptions, summaries, and answers before you rely on them or share them with customers.
The website assistant answers shoppers from your dealership's information. Keep your listings, prices, and dealership details accurate, and do not rely on the assistant to make offers, quote final prices, decide on financing, or provide legally required disclosures.
Do not use AI features to send communications that require consent you have not obtained, or to make decisions about a person's credit, financing, or eligibility.

13. Disclaimer of Warranties

AutoFire is provided "as is" and "as available" without warranties of any kind. We do not guarantee:

That the Services will be uninterrupted or error-free
That the Services will meet your specific requirements
That content displayed via the platform is accurate or complete

You use AutoFire at your own risk.

14. Limitation of Liability

To the fullest extent permitted by law, AutoFire and its affiliates shall not be liable for:

Indirect, incidental, special, or consequential damages
Data loss, service interruptions, or loss of revenue
Any content uploaded, published, or otherwise made available by dealerships through the Services
Any inaccurate, misleading, or illegal information displayed on dealership websites
Any transactions or interactions between end users and dealerships
The business success or failure of dealerships using the platform
Any vehicles sold or services provided by dealerships to end users
Any disputes arising between dealerships and end users
Compliance with local, state, or federal laws related to vehicle sales or advertising

Dealerships are fully responsible for their content and communications with customers. AutoFire serves solely as a technology provider and is not involved in vehicle sales or dealership operations.

Our total liability shall not exceed the amount you have paid to us in the 12 months prior to the claim (if any).

15. Modifications

We reserve the right to modify these Terms at any time. Changes will be posted here and noted by the "Last Updated" date. Continued use of the Services constitutes acceptance of the updated Terms.

16. Governing Law

These Terms are governed by and construed in accordance with the laws of the State of Illinois, United States, without regard to its conflict of laws principles.

17. Marketing website imagery

Certain photographs and illustrations on AutoFire's public marketing pages (including pages under /marketing) may be sourced from third-party stock libraries. For example, some imagery is obtained from Unsplash and used under the Unsplash License, which permits free commercial use without royalties. AutoFire does not claim ownership of such stock photography; rights remain with their respective licensors or photographers as applicable.

18. Demo coffee offer

AutoFire, a product of Intuico Digital, offers one $7 Dunkin' eGift card to an eligible attendee who completes an approved 15-minute AutoFire sales demo. No purchase, paid subscription, payment information, review, or endorsement is required. A decision not to purchase does not affect an otherwise qualifying reward.

Offer period: Begins October 12, 2026 and continues while this offer is displayed on our website. We may change or end the offer for future requests by updating this page. Changes do not remove eligibility already confirmed for an approved demo.
Demo requests and availability: Submitting a demo request is a request for consideration only. It does not guarantee that we will review or respond to your request, contact you, approve or schedule a demo, or provide a gift card. Demos are subject to eligibility review and team availability, and we may be unable to follow up with every requester, including otherwise eligible requesters. A form confirmation or acknowledgment is not demo approval or confirmation of reward eligibility. No reward is earned solely by submitting a request or selecting a proposed time. Once we confirm your demo and reward eligibility and you complete the qualifying demo, we will honor the reward under these terms.
Eligibility: You must be at least 18, reside in the United States, and be an owner or authorized decision-maker for a currently licensed U.S. dealership evaluating AutoFire for that business. Provide accurate contact information, the dealership name, dealer license number and issuing state, and your relationship to the dealership. AutoFire verifies these details and confirms eligibility before the demo; submitting a request or booking a time alone does not qualify.
Limits and exclusions: One reward per person and per dealership across this promotion. Existing AutoFire customers, previous AutoFire demo attendees, AutoFire or Intuico Digital employees and their immediate families, and fraudulent, duplicate, or inaccurate requests are ineligible. Canceled demos and no-shows do not qualify; an approved attendee may reschedule and qualify after completing the demo.
Gift policies: You are responsible for confirming that your employer permits you to accept the reward. Government employees and anyone prohibited by law or employer policy from accepting it are ineligible. Void where prohibited.
Delivery: After an approved, eligible attendee completes the full demo, we will email the $7 eGift card to the attendee's supplied email address within 14 business days. We may share the recipient email with our gift-card fulfillment provider solely to deliver the reward. If it has not arrived, check spam and contact info@intuicodigital.com. We honor qualifying completed demos regardless of whether the attendee subscribes.
Card conditions: This is a gift card with a $7 face value, not a cash payment. Dunkin's issuer terms govern redemption at participating U.S. locations and any legally required cash redemption. AutoFire charges no fee to receive it. Any applicable taxes are the recipient's responsibility.
No affiliation: Dunkin' is not affiliated with AutoFire or Intuico Digital and does not sponsor, endorse, or administer this promotion. Dunkin' names and marks belong to their respective owners.

19. Contact

For questions or concerns about these Terms, contact us at:

AutoFire
Email: info@intuicodigital.com (or use in-app chat from your dashboard)
Phone: (312) 661-5726
Website: https://www.goautofire.com