Product / platform
Everything your dealership needs to compete online
AutoFire combines a customer-facing dealer site, inventory management, and sales workflows in one place—so you are not duct-taping a generic website builder to a spreadsheet. Explore each capability below; Pro adds lead capture, test drives, feeds, CARFAX, custom domains, FireCompare, and more—see Pricing.
Discoverability
Structured vehicle pages, metadata, and a site that reflects your store.
Inventory management
Photos, pricing, VIN decode on Pro, and statuses that match the lot.
Lead management
Leads and test drives on Pro; FireCompare content; Distribution feeds.
Team-ready
Roles, invites, and custom domains when you upgrade.
New · iPhone app
Your lot. In your pocket.
Manage inventory, review buyer inquiries, and check dealership activity with AutoFire Dealer for iPhone.
Sign in with your existing AutoFire dealership account.
Website & discovery
Get found and make a strong first impression—structured pages, branding, and search-friendly vehicle URLs.
AutoFire generates SEO-friendly dealer sites with JSON-LD for vehicles, Open Graph for sharing, and consistent metadata from your inventory—built for independent dealers.
Read feature guideWebsite & discoveryDealer websitesLaunch a customer-facing dealership site on your AutoFire subdomain or custom domain (Pro): inventory, vehicle detail pages, hours, and contact in one experience.
Read feature guideInventory & vehicles
Keep the lot accurate in the dashboard: photos, pricing, VIN tools, and trust signals on VDPs.
Add and edit vehicles in AutoFire: photos, pricing, VIN, status (available, pending, sold), search and filter in the dashboard, and CSV export for your records.
Read feature guideInventory & vehiclesVIN decoderOn AutoFire Pro, decode a VIN when adding inventory to auto-fill make, model, year, and trim—faster listing creation with fewer typos.
Read feature guideInventory & vehiclesCARFAXOn AutoFire Pro, add your CARFAX dealer ID and show the Show Me the CARFAX entry point on vehicle detail pages—buyers jump to history on CARFAX.com.
Read feature guideLeads & growth
Turn interest into conversations—leads, test drives, comparisons, and outbound inventory feeds.
LotIQ AI Assistant delivers daily dealership briefings, shopper demand trends from AI chat, and inventory callouts—so independent dealers know what to stock and what to move.
Read feature guideLeads & growthAI inventory chatAutoFire’s AI inventory chat helps shoppers find cars on your lot, answers common questions from your live stock, and captures lead details after hours and on weekends.
Read feature guideLeads & growthLead managementAutoFire Pro includes lead forms on your dealer site, email notifications, deduplication, statuses, notes, and a lead inbox in the dashboard.
Read feature guideLeads & growthTest drive schedulingCollect test drive requests from shoppers browsing your inventory; manage status in the dashboard from requested through completed or cancelled.
Read feature guideLeads & growthFireCompareAutoFire Pro includes FireCompare: AI-generated vehicle comparison content on your dealer site with dashboard controls and monthly generation limits.
Read feature guideLeads & growthInventory syndicationPush the same inventory you show on your AutoFire site to Google, Meta, Cars.com, AutoTrader, and CarGurus-style workflows using private feed URLs from Distribution.
Read feature guideGrowth & customer connections · Coming soonFacebook inventory postingComing soon: share new inventory on your dealership Facebook Page with listing photos, website links, duplicate protection, and sold updates.
Read feature guidePlatform & access
Work from your iPhone or browser, with custom domains and role-based team access.
Point your own domain at AutoFire with verification and HTTPS—keep your branded .com while hosting on AutoFire.
Read feature guidePlatform & accessTeam & permissionsInvite staff with owner, admin, editor, or viewer roles; restrict billing and sensitive sections to admins; accept invites from email.
Read feature guidePlatform & accessiPhone appTake AutoFire onto the lot. Manage vehicle inventory, review buyer inquiries, and check dealership activity with AutoFire Dealer for iPhone.
Read feature guide