Product / platform
Everything your dealership needs to compete online
AutoFire combines a customer-facing dealer site, inventory management, and sales workflows in one place—so you are not duct-taping a generic website builder to a spreadsheet. Explore each capability below; Pro adds lead capture, test drives, feeds, CARFAX, custom domains, FireCompare, and more—see Pricing.
Discoverability
Structured vehicle pages, metadata, and a site that reflects your store.
Inventory truth
Photos, pricing, VIN decode on Pro, and statuses that match the lot.
Sales motion
Leads and test drives on Pro; FireCompare content; Distribution feeds.
Team-ready
Roles, invites, and custom domains when you upgrade.
Website & discovery
Get found and make a strong first impression—structured pages, branding, and search-friendly vehicle URLs.
AutoFire generates SEO-friendly dealer sites with JSON-LD for vehicles, Open Graph for sharing, and consistent metadata from your inventory—built for independent dealers.
Read feature guideWebsite & discoveryDealer websitesLaunch a customer-facing dealership site on your AutoFire subdomain or custom domain (Pro): inventory, vehicle detail pages, hours, and contact in one experience.
Read feature guideInventory & vehicles
Keep the lot accurate in the dashboard: photos, pricing, VIN tools, and trust signals on VDPs.
Add and edit vehicles in AutoFire: photos, pricing, VIN, status (available, pending, sold), search and filter in the dashboard, and CSV export for your records.
Read feature guideInventory & vehiclesVIN decoderOn AutoFire Pro, decode a VIN when adding inventory to auto-fill make, model, year, and trim—faster listing creation with fewer typos.
Read feature guideInventory & vehiclesCARFAXOn AutoFire Pro, add your CARFAX dealer ID and show the Show Me the CARFAX entry point on vehicle detail pages—buyers jump to history on CARFAX.com.
Read feature guideLeads & growth
Turn interest into conversations—leads, test drives, comparisons, and outbound inventory feeds.
AutoFire Pro includes lead forms on your dealer site, email notifications, deduplication, statuses, notes, and a lead inbox in the dashboard.
Read feature guideLeads & growthTest drive schedulingCollect test drive requests from shoppers browsing your inventory; manage status in the dashboard from requested through completed or cancelled.
Read feature guideLeads & growthFireCompareAutoFire Pro includes FireCompare: AI-generated vehicle comparison content on your dealer site with dashboard controls and monthly generation limits.
Read feature guideLeads & growthInventory syndicationPush the same inventory you show on your AutoFire site to Google, Meta, Cars.com, AutoTrader, and CarGurus-style workflows using private feed URLs from Distribution.
Read feature guidePlatform & access
Operate securely as a team with custom domains and role-based access.
Point your own domain at AutoFire with verification and HTTPS—keep your branded .com while hosting on AutoFire.
Read feature guidePlatform & accessTeam & permissionsInvite staff with owner, admin, editor, or viewer roles; restrict billing and sensitive sections to admins; accept invites from email.
Read feature guideCanonical hub: www.goautofire.com/features